Our Story
Founded in 1949 by Adolf "Adi" Dassler, Adidas has been at the forefront of athletic innovation for over 70 years. What started as a small workshop in Herzogenaurach, Germany, has grown into one of the world's most recognized and respected sportswear brands.
Our mission is to be the best sports company in the world, and we achieve this by creating innovative products that help athletes perform at their best. From the iconic three stripes to cutting-edge Boost technology, every Adidas product is designed with performance and style in mind.
